How do you know when you’re ready to hire a social media manager? Why would you even hire a social media manager? What can you expect once you do decide to hire a social media manager? I always recommend that social media is one of the first things to outsource. Social media takes time and can easily be given to experts who know what they are doing. If you’re not sure whether it’s time for you to hire a social media manager here are some things to think about.
Are You Already Juggling Too Many Business Tasks?
It might be time to outsource if you find yourself juggling a lot of your CEO work. If things are falling through the cracks, for example, that content creation, then it’s signal that it’s ready to be outsourced. If we can’t dedicate time to important tasks, those areas will start to falter which can actually hurt our business. Social media is one of those things. If we’re not giving it the attention it deserves because we’re juggling too many things, it might be time to consider hiring out for that.
Is Marketing & Social Media in Your “Zone of Genius”?
Think about whether or not social media is your expertise. Many creatives are good with whatever service they’re providing but they aren’t good at a lot of the back-end things of their business, including marketing. Marketing, of course, is more than social media. It’s the blogs, email funnels, ads, and your website. But if you aren’t an expert in marketing, having a social media manager can actually help with the strategy behind what you’re posting. Social media managers can help create content that relates to your goals. We’re not expected to be experts in everything in our business. That’s not realistic. If you find yourself struggling with how to connect your actual business goals to your marketing plan, then it might be the right time to consider hiring a social media manager.
Do You Want to Grow Your Online Audience?
If you’re trying to grow an online audience, it helps to have someone that is dedicated solely to that. Make sure that you are realistic about what growth looks like for your business. Many people think that when they hire a social media manager, they’ll instantly get hundreds or 1000s of views. And that’s not true. Even the best social media manager can’t guarantee those types of results (unless they’re buying bots). Social media managers can help your online audience grow in an organic way that results in dedicated followers that will turn into clients.
Are You Tired of Creating Content?
Social media managers are experts when it comes to creating content. A social media manager is going to work with you and the goals you have for your business and create a strategy around the content that they will be creating. They will be able to look at upcoming sales or launches, your business goals, etc., and generate content that highlights and speaks to those specific things. Some social media managers will do reels for you. Some of them can create video content. They’re also creating captions for your content and researching hashtags. They’re going to make sure that your content is reaching the right people.
Do You Struggle to See Real Results with Your Current Social Media Strategy?
You should be able to see your business grow in real-time when you are working with a social media manager. Any good social media manager is going to do an audit of your existing social media accounts to look at where you are currently. They’ll be able to make changes to your social media and create calls to action that tie into your business goals. Good social media managers should give you monthly detailed reports that are showing you how your account is growing. Remember, this doesn’t always just mean growth in followers. It could be increased views or engagement like comments, sharing, and saving your posts. They’ll then be able to use those analytics to create more content that your audience is looking for. With a social media manager, you will be able to see in real-time how your business is growing on social media.
Social media growth takes time. Any social media manager who’s promising you instant results is not a good one, in my opinion. It takes at least three to six months for you to start seeing changes in your social media, whether that is higher followers or higher engagement. If you’re still not sure if you should outsource, remember, it’s challenging to keep up with all of the many ways in which social media changes. It’s a social media manager’s job to stay on top of all of that so that you do not have to. Outsourcing social media management is one of the best ways that you can focus on what you need to in your business while still creating content that is valuable and that is going to help grow your brand.
Pro tip – if you’re looking for a really good social media manager, I highly recommend Creative Gravity Social Media Agency!