I’m so excited to have you on the show!
This page should provide you with everything you need to know to help make our conversation a successful one. I can’t wait for us to chat!
Strategy for Creatives launched in October 2021 and takes a no-bs approach to giving practicable (and doable) business advice. Now in our 13th year, More than a Few Words is a marketing conversation for business owners. Our audience turns to us for information and inspiration in little bites so each episode is only about 10 minutes long.
To get a feel for the show, listen to a few episodes. Each episode is short with actionable steps that listeners can make to grow their brand and fun conversations that showcase your area of expertise.
The most successful episodes focus on a narrow niche topic and include 3 – 5 specific action items. As you prepare for the show think about a few questions you would like me to ask to keep the conversation going.
If you get stuck or you say something you regret we can edit it out in post-production. Simply pause and then pick up where you want to continue.
I use zencastr.com to record the interview. You’ll receive an updated calendar invitation with the link prior to the scheduled recording. No special download is required, however, run best on Google Chrome.
Please find a relatively quiet room where you won’t be disturbed. Hard surfaces tend to echo, so toss a blanket or cloth on your desk to improve the sound quality. Try to avoid too much moving, playing with pens, tapping on the keyboard, etc. All those noises get picked up by the microphone and can be distracting to the listener.
Microphone ‑ normally your laptop microphone is fine from a quality point of view, butt if you want true podcast quality, then a microphone is your best friend. If you’re planning on doing more podcast interviews then I’d highly recommend the investment. This is my favorite.
While the show is audio only, I sometimes use short video segments for promotional teasers, so it is helpful if you have an uncluttered background and good lighting for the episode.
Voices tend to be a bit ‘flat’ when recorded so try and be as animated as you can. It may sound silly but forcing yourself to smile while you speak actually helps to make your voice sound engaged and interesting.
If the connection drops for any reason you can just go back to the same zencastr.com URL and we’ll keep on going. We will edit out any glitches in post-production.
At the end of the show, your locally saved file will upload to the server. DO NOT close your browser until the software says you can. It should only take about 30 seconds.
Help promote your interview!
Your episode will be published on all major podcast outlets, featured in a blog post, included in my newsletter, and promoted through all my social media channels.
I’ll send you social share graphics and links so you can share the episode on your social channels. Be sure to tag @strategybysasha on Instagram, and leave a review on iTunes (or wherever you listen to podcasts). The reviews help raise visibility in the podcast directory and introduce the show to a wider audience.
Looking forward to chatting with you!