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Hi! I’m Sasha

Hi! I'm Sasha - the woman behind By Sasha. As a business strategist, podcaster, and speaker, who is fiercely independent, my goal is to empower all women to pursue their passions and remind themselves just how powerful we are!

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Are you making these marketing mistakes ❌
🤦🏽‍♀️ Trying you be everything to everyone
🤦🏽‍♀️ Not having a website
🤦🏽‍♀️ Only taking about yourself
🤦🏽‍♀️ Not doing actual marketing tasks
🤦🏽‍♀️ Trying go be everywhere on social media
I’ve definitely made all of these mistakes in my own business so believe me, you’re not alone! Take a listen to this week’s podcast episode did a deep dive into how to avoid making the marketing mistakes.
Which one resonates most with you? Let me new in the comments!👇🏽
#businessstrategist #womenentrepreneur #business101 #entrepreneurmindset #ceomindset #marketingtips #businessmarketing #businesscoachforwomen

Want you business to be more successful? Try these

Want you business to be more successful? Try these 8 things:
1. Prioritize you self
Make time each day for yourself. This could be as simple as finding time throughout the day to take breaks, go workout, or be with your family without distractions.
2. Plan ahead
Y’all know I’m all the way Type A. If it’s not in the planner, it’s not happening! When you can, try to plan for your your days and weeks in advance. You’ll save yourself WAY more time and stress. Organization within your business leads to you showing up more confidently to serve your audience.
3. Time block
When I feel myself lacking focus, I time block. Block out specific times of the day that you are working without distractions and make sure to focus on one task at a time until it is complete.
4. Talk to your audience
Make sure you’re giving your ideal client value with your content and tell them why they need you! Make sure your authentic so that your audience never feels sold to.
5. Stop imposter syndrome
Remind yourself that you have what it takes. Stop the comparison game and focus on what YOU can accomplish and not what seems to be the success of others.
6. Set boundaries
If you want to build a sustainable business model that fits around your lifestyle, then create specific boundaries for clients, your work, time you spend on social media, etc.
7. Put yourself out there
This is for the introverts! Schedule those discovery calls and coffee chats! Try virtual networking! Join a Facebook group (like mine) and meet new people! No one can buy from you if they don’t know you exist!
8. Focus on gratitude
When you focus more on west you have, you see less of what may be “missing”. Far too often we focus on all of the negatives and forget to live in the moment and be grateful.
#businessstrategist #womenentrepreneur #business101 #entrepreneurmindset #coachingforwomen #ceomindset #successfulbusinesswomen #growthmindset #growthhacking

One of the things I love helping my clients with i

One of the things I love helping my clients with is building out their systems. So many of them are growing but don’t the systems in place to handle their growth. Contracts and invoices are still being sent manually. There’s no clear onboarding process for new clients or an easy way for clients to send needed items or approve deliverables.
If these sound like you you’re not alone. And I’ve got the solution. In fact, there’s a whole module on building out the systems you business needs in The Strategic CEO program (doors open Monday for the October session). Join the waitlist so you can be first to grab your spot and give your business the organization it needs.
#businessstrategist #womenentrepreneur #business101 #entrepreneurmindset #coachingforwomen #ceomindset #businessorganization #growthhacking #growthmindset

Being a business owner ain’t for the faint of he

Being a business owner ain’t for the faint of heart! I speak to a lot of women who are trying to build their business and they tend to struggle with the same things. Do any of these sound like you?
🔴 Your target audience is too broad it can be scary to niche down. You may be worrying that you’re leaving money on the table. But when you try to talk to everyone, you end up talking to no one.
🔴 You’re probably not charging enough. Most people have prices that are way too low to even turn a profit. Remember – you are not your target audience! What is the value of your offer? How much is your time worth? You deserve to be paid!
🔴 Your only marketing tool is social media. Yes, it definitely needs to play a role in your marketing plan. But it shouldn’t be the only one. Think about your website and building an email list.
If these sound like you you’re not alone. Join the waitlist for The Strategic CEO program coming back in October to help get your business where it needs to be.
#businessstrategist #womenentrepreneur #business101 #entrepreneurmindset #coachingforwomen #ceomindset #businesstips #businesscoachforwomen #growthhacking

It’s called work-LIFE balance and it’s Friday

It’s called work-LIFE balance and it’s Friday which means it’s time for that life part to kick in. Here’s your friendly reminder to take breaks and stop working! What fun things do you have planned for the weekend?
#businessstrategist #weekendvibes #itsfriday #entrepreneurmindset #coachingforwomen #ceomindset #worklifebalanced #enjoyyourself #businesscoachforwomen

September marks the start of my busy season. That

September marks the start of my busy season. That means school, soccer practices, birthday parties, Halloween and holidays, plus everything that happens with the day-to-day running of my business.
It’s easy to feel overwhelmed when you have a lot going on. The key to avoiding feeling overwhelmed is to prioritize what you have to do, create a plan, and if you can, outsource.
I like to pick three things on my to do list that have to get done that day, so that way, I’m not overwhelmed with everything else that has to get done. If you only focus on three things, you’re less likely to feel overwhelmed and you’re more likely to accomplish what you need to get done.
What do you do when you start feeling overwhelmed? Let me know in the comments 👇🏽
#businessstrategist #womenentrepreneur #business101 #entrepreneurmindset #coachingforwomen #ceomindset #avoidburnout #worklifebalance

Two weeks ago I got to travel solo to Phoenix, Ari

Two weeks ago I got to travel solo to Phoenix, Arizona for a conference for my 9-5. Even though I ended up getting sick and didn’t get to explode much of the city, I was reminded why it’s important to take time for myself.
One of the ways I manage all the roles I play is by carving out time for me. I’ve recently started taking quarterly staycations (counting down to November for my next one!). These 2-3 day trips let me put wife/mom/business owner/career woman me to the side and focus on just me. These trips give me the freedom to reconnect with myself and recharge so that way I can come back to all these different roles feeling refreshed and ready to tackle everything.
I use to be nervous about traveling alone but now it’s something I love. Do you take time away for yourself?
#businessstrategist #womenempoweringwomen #womenwhotravel #business101 #entrepreneurmindset #coachingforwomen #ceomindset #businesscoachforwomen #selfcaretip

I’ve been hoping in a lot of discovery calls lat

I’ve been hoping in a lot of discovery calls lately with reminded me that discovery calls are just as much about me vetting potential clients as it is them vetting me. You need to be checking for those red flags 🚩 before you send that contract! Don’t let the prospect of 💵 cloud your judgment on working with a client who is clearly letting you know they’ll be trouble. What are some red flags that you try and avoid?
#businessstrategist #womenentrepreneur #business101 #entrepreneurmindset #coachingforwomen #ceomindset #marketingstrategy #businessbuilding #businessbabe

I regularly take breaks from my business. I am a b

I regularly take breaks from my business. I am a big believer in work-life balance and I make sure that my business doesn’t take over my life. Whether I’m sick, getting ready for a family vacay, or prepping for back-to-school, sometimes my business gets put on the back burner. And that’s okay.
When it’s time to jump back into business though, I make sure that I start off slow so I’m not overwhelmed. I write a to do list of 2 to 3 things that I know I can accomplish, which helps me get back into the swing of running my business.
What do you do when you’ve been away from your business for a while and you’re ready to jump back in? Let me know in the comments!
#businessstrategist #womenentrepreneur #business101 #businesstips #coachingforwomen #worklifebalance #ceomindset #businesscoachforwomen

I’m finally feeling like myself after getting si

I’m finally feeling like myself after getting sick which makes this post even more timely than when I was going to originally post it! I had to effectively step back from my business over the last week and I was able to do that because I have systems in place that protect my boundaries and give me time and energy back. If boundaries are important to you (and they should be) make sure you have:
📌 A Scheduling System to let clients and potential clients know what time you have available for them;
📌 A Communication System so people know how and when they can expect to hear from you so you don’t always have to be available, and;
📌 A Sales & Marketing System so you can reach potential clients easily without having to devote too much energy to recurring tasks while still cultivating relationships on your time.
#businessstrategist #boundariesarehealthy #business101 #businesstips #businesscoachforwomen #selfcareroutine #ceomindset

Y’all know I’m big on protecting my boundaries

Y’all know I’m big on protecting my boundaries - especially in my business. I don’t allow everyone and anyone to have access to all of my time and energy. And I don’t allow anyone to dictate how I set up my business to protect my boundaries. Do you have systems in place to protect your boundaries? Let me know in the comments!
#businessstrategist #womenentrepreneur #business101 #entrepreneurmindset #protectyourenergy #boundariesarehealthy #businesscoachforwomen #ceomindset

This week I’m traveling for the day job which me

This week I’m traveling for the day job which means I had to be extra prepared in how I was going to manage everything going on at home and in my business while being away. I’m a big believer into speaking positive thoughts into the universe and in setting intentions for the week.
So let’s start this week by believing that we can achieve what may feel impossible - whether it’s booking a new client or simply getting out of bed.
You got this!
#businessstrategist #womenentrepreneur #mondayvibes #positiveaffirmation #intentionsetting #entrepreneurmindset #coachingforwomen #savvybusinesswomen #ceomindset

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